The Embarcadero Quality Maturity Model is used by each Embarcadero product team as a framework to continually improve in terms of testing effectiveness. The quality maturity model has 8 categories to help focus and drive quality improvement. This model has been used very successfully with mature products such as RAD Studio and new products such as AppWave. Success factors include customer satisfaction, time to market, and development productivity. This session discusses the Quality Maturity Model, the Embarcadero QA Roadmap, and goes through some of the initiatives taken by RAD Studio in the past two years to dramatically improve the product quality.